Dr. Susan Weinschenk shares seven principles to make your website more engaging – principles of persuasion, emotion, and trust..
You can download the poster of the video at http://www.humanfactors.com/PETposter.asp
About Dr. Susan Weinschenk:
Dr. Susan Weinschenk has over 30 years experience as a consultant worldwide and is Chief of UX Strategy, Americas at Human Factors International. Her areas of expertise include persuasive interface design, neuropsychology, user centered design, and generational differences.
Dr. Weinschenk has a Ph.D. in Psychology from Pennsylvania State University. Susan has published 4 books on user experience. Her most recent book, Neuro Web Design: What Makes Them Click?, published by New Riders, is in its second printing.
She is a highly rated workshop and keynote presenter.